The Cascia Collings brand identity is built around three core values I live my daily life by: intentionality, timelessness, and personality. These words guide both my design process and how I present my work. A muted Americana color palette reflects my everyday aesthetic, while the subtle pictorial mark at the start of my name nods to my connection to western and simple-life influences. The double “C” in my name also inspired the development of my tagline, “Crafting Concepts,” which mirrors this visual repetition while representing my approach to design: taking a concept and thoughtfully developing it from beginning to completion all while incorporating the personality of the client or brand. From these different concepts, I developed a full brand identity with multiple elements that work together to build a cohesive brand.