Creation Care
DESIGN CHALLENGE
Team with the PLNU Office of Sustainability to promote Creation Care Week. The goal is to engage the PLNU campus community, spark conversation, create awareness, and inspire action around topics we all care about. Use Design Thinking’s human-centered research approaches and methods to create a climate change awareness campaign focusing on the things we all care about and how climate change is impacting these things. Use social science research findings to effectively communicate about climate change in a polarized world.
CREATIVE SOLUTION
CATEGORY
Campaign
Designed to spark dialogue around climate change in a divided society, this poster was created to highlight coral bleaching in the Maldives. The concept begins with a shared experience, connects it to climate change, and emphasizes collective responsibility and individual action. I selected an inspirational quote by Lorna Gold—“Together, even from afar, we can make this moment a turning point for creation” and paired it with imagery of bleached coral. Adding some subtle color and expressive typography to further balance the composition, while a faint gradient over the image introduces additional color and unifies the palette with the typeface. Through experimentation with alignment, typographic hierarchy, and scale, the final composition highlights the emotional weight of the quote and invites environmental action.
DELIVERABLES
24” x 72” Banner for Campus Column
Social media
Take-away item
Instagram Posts Example
