Event Marketing
DESIGN CHALLENGE
Creating event invitations for multiple brands. For Malibu Farms, create a simple, modern, and visually appealing invitation for a moonlight dinner event held at their restaurant in San Diego. For Ethereal Balance, a pilates-focused brand, the challenge was to highlight their collaboration event while adhering to their brand guidelines. The goal for both brands was to craft invitations that were visually cohesive, on-brand, and engaging for their intended audiences.
CREATIVE SOLUTION
CATEGORY
Marketing
For Malibu Farms, I drew subtle colors from their Instagram feed to create a cohesive and on-brand look. To add visual interest while keeping the palette soft, I placed part of the typography along a curved path, giving the invitation a unique and dynamic feel. The final design was featured on their Instagram and at the event, and the client was very pleased with the result. For Ethereal Balance, the invitation needed to strictly follow brand guidelines. Since the text was white, I used the brand’s boldest palette color, forest green, for the background to ensure readability and impact. I positioned the logo at the bottom to create a balanced composition. This invitation was also shared on Instagram and revealed at the event, maintaining a professional presentation.
DELIVERABLES
Digital Event Invitation
